DIGITAL GENERATION Growing up in a digital reality, life is filled with the same difficulties that we experienced ourselves going through puberty; bullying, friendships, insecurities and love that comes and go. It is a part of every teenagers life and with the inevitable digital layers applied - growing up has not become much easier. The Post-Millennial generation is described as the most connected in history and as this new species - or first original tribe of ‘digital natives’ - spending more time in a digital reality than any prior generations, they er driven further away from reality, living a parallel life, which is not often shared with family or any other adults. Research from the Family Planning Association has shown that children, to a certain extent, does not share the content of their online lives with their parents.
THE PROCESS The Private Channel is developed in close collaboration with the target group; through interviews, brainstorming, ideation, workshops, telling stories, questionnaires, drawings and dance - youngsters in the age group of 11-14 years old have actively had their say in the final result. By developing a format in close relation with the user The Private Channel ensures a highly relatable design solution, which focuses purely on the viewer and how they experience the world; YouTube is the sole platform to seek out the most intimate information about body, friendships and more.
THE CONCEPT Kanal Privat (The Private Channel) is a socially inclusive design solution created in collaboration with The Family Planning Association for kids in the age of 11-14 years old. The project creates the foundation for a platform which facilitates the sharing of personal stories; actively providing playful guidance to grown-up life and an safe space where personal questions can be openly discussed. It encourages children to create the content of the discussions, involving themselves in other’s dilemmas, as well as including them in the breaking down of taboos and social stigmas. OUR
CREATING VALUE FOR YOUNGSTERS AND SOCIETY By sharing your problems and making them visible to everyone else it helps not only yourself, but also everyone who it watching and can relate to the same issues. By experiencing that everyone else around your are dealing with similar issues or worries, it creates a sense of familiarity and belonging which is of high importance for this age group. The Private Channel also help children to understand complex social constructions, like e.g. what does it mean that you give Snapchat INC. the right of disposing over your Snaps when using the App? - And why do they keep information about you ? The Private Channel engages youngster in discovering their own potential: educating and developing their social skills, critical thinking and awareness of their surroundings
KANAL PRIVAT is a humorous online channel for youngsters between 10 -14 that deals with bodily and personal expectations and counters concepts of perfection. At its core it involves and engages young people in sharing their own stories in their own world. It lets them actively contribute in creating the content of the discussion and thereby turns them into content creators.